Behavioral Health CRM for Admissions and Referrals

Track referrals, verify coverage, and hand intake information to the clinical team. See how Ease Health CRM works alongside the EHR.

Follow a referral from inquiry to admission

A behavioral health CRM gives admissions teams a place to track referrals, intake steps, and follow-up before care begins. Ease Health connects that pipeline to the EHR so staff can review an inquiry and bring it into the patient chart at admission.

From website inquiry to admitted patient
Someone requests treatment through the website. Admissions checks their history and coverage before the clinical handoff.
  1. Record the referral. Enter a fictitious referral, note its source, and choose the next intake step. Use the pipeline to track where follow-up is needed.
  2. Check for an existing record. In the demo, give the team a second inquiry for the same person. Ask staff to show what they can see about the previous inquiry or chart before deciding how to proceed.
  3. Review coverage. Ease Health runs real-time eligibility checks through Availity. Admissions staff review the returned coverage information and follow up on any questions before the handoff. In the demo, ask who follows up when the response leaves a coverage question open.
  4. Hand off to the clinical team. Ease Health’s CRM and EHR share a patient record. Staff can convert an inquiry at admission and review the intake information available in the chart. Have the receiving clinician show which information is available and what still needs to be collected. Then ask the admissions lead to find the referral source in reporting.

Use the duplicate referral review guide to build the demo. Follow the same sample chart into clinical documentation and billing review.

Use the behavioral health CRM buyer scorecard to run the same two-site admissions test with every vendor.

Check insurance eligibility before admission

Ease Health checks insurance eligibility through Availity during intake. Admissions teams can review the returned coverage and benefits, record confirmed amounts, and follow up on open questions before handing the patient to the clinical team.

For example, an eligibility response may show active coverage and leave a benefit amount unanswered. Admissions can record what the team confirmed and give the open question to a teammate for follow-up. The receiving team can review authorization separately for the planned service.

Use the eligibility, benefits, and authorization checklist to track what each step established and who owns the next action.

See how those questions carry forward when the planned IOP or PHP admission changes.

What NOW Counseling changed at intake

NOW Counseling moved intake documentation from free-text entries to configurable templates. The team reported spending about one hour on intake documentation, down from roughly two hours. Read the customer case study.

Everything you need in a CRM

Lead Management
Seamless EHR Connection
Activity & Analytics
Alumni & Refer-Out Connection
A flexible pipeline, built to scale

"The system is designed simply but has robust functionality aimed exactly at the needs of BD and admissions teams working in behavioral health"

Austin Berry
Head of BD @ Canopy Pines
Use a configurable pipeline to track referrals and intake steps. Review possible returning patients before creating a new chart.
Lead Pipeline
Drag and Drop Functionality
Returning Patient Detection
Configurable Stages
One workflow, one patient record
Ease Health’s CRM and EHR share a patient record. Staff can convert an inquiry at admission and review the intake information available in the chart.
Seamless Lead-to-Patient Conversion
Automated Forms to Collect Intake Data
Eligibility Checks Through Availity
End-to-End Patient Journey Visibility
One workflow, one patient record
Every touchpoint, fully tracked
Review admissions activity, assigned tasks, and referral sources in the pipeline and dashboards.
Auto-Logged Calls & Emails
Task & Reminder System
Admission & BD Dashboards
Referral Attribution
Every touchpoint, fully tracked
Long-term relationships, clearly managed
Manage alumni engagement and refer-out partners in one system with clear tracking of outreach, outcomes, and status.
Automated Alumni Outreach
Alumni Engagement Tracking and Insights
Refer-Out Partner Management
Refer-Out Outcome and Status Tracking
Long-term relationships, clearly managed

Seamless integrations

Ease works seamlessly with your existing systems and vendors, enabling reliable data exchange and smooth, end-to-end workflows.

FAQ

How does the CRM track referral sources and performance?

Ease Health lets admissions teams record a referral source, track inquiries through a configurable pipeline, and report on referral activity and conversions.

What is a behavioral health CRM?

A behavioral health CRM gives admissions teams a place to track referrals, intake steps, and follow-up before care begins. Ease Health connects that pipeline to the EHR so staff can review an inquiry and bring it into the patient chart at admission.

What reporting and analytics capabilities are available?

Ease Health offers Power BI dashboards, custom reports, and reporting from intake through billing.

How does Ease Health check insurance eligibility before admission?

Ease Health checks insurance eligibility through Availity during intake. Admissions teams can review the returned coverage and benefits, record confirmed amounts, and follow up on open questions before handing the patient to the clinical team.

How does an inquiry move from Ease Health CRM into the EHR?

Ease Health’s CRM and EHR share a patient record. Staff can convert an inquiry at admission and review the intake information available in the chart.